privacy statement

Introduction

At Business Archetype, we are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy sets forth how we collect, use, process, and safeguard the personal data of our users in compliance with the European Union’s General Data Protection Regulation (GDPR) and other applicable data protection laws. It applies to all personal data provided to us, both by individuals themselves or by others, across our website, products, and services.

Collection of Personal Information

Business Archetype collects personal information in a variety of ways, including direct interactions with individuals, through our products and services, and from publicly available sources or from third parties who have the right to share such information with us. The personal information we collect may include, but is not limited to, name, email address, mailing address, phone number, communication preferences, credit card information and other financial information.

Data Collection and Use

We collect personal data for various purposes, including to provide and personalize our services, process transactions, respond to inquiries, and for direct marketing with your explicit consent. Data is collected through:

  • Website interactions
  • Use of our services and products
  • Support communications
  • Subscription to newsletters

 

We process this data on the basis of consent, contractual necessity, and legitimate interests, always ensuring that your rights and interests are considered and protected.

Data Sharing

Your personal data will not be sold, rented, or traded. It is shared strictly on a need-to-know basis with trusted third parties, such as service providers that assist us in operating our business, in strict compliance with GDPR. Any transfer of data outside the EU is carried out in compliance with legal and regulatory provisions to ensure the level of protection of natural persons guaranteed by the GDPR.

Sensitive Data

We advise against sending us sensitive personal data. If it is necessary to process sensitive personal data for any reason, we will do so in strict accordance with GDPR requirements and with your explicit consent.

Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. Despite our efforts, no digital platform can be completely secure; thus, we cannot guarantee the security of your data transmitted to our site.

International Data Transfers

Personal data may be transferred to, and processed in, countries outside of the European Economic Area (EEA) under the condition that adequate safeguards, as required by GDPR, are in place. These safeguards include data transfer agreements incorporating the European Commission’s Standard Contractual Clauses.

Retention of Personal Data

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

Your Rights

Under GDPR, you have rights regarding your personal data, including the right to access, correct, delete, or limit its use. You also have the right to object to processing and the right to data portability. Requests to exercise these rights can be directed to our contact information below.

Updates to Our Privacy Policy

We may update this Privacy Policy in response to legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, in accordance with the significance of the changes we make.

Contact Us

For any questions about this Privacy Policy, your rights, or any other issues relating to the privacy and security of your personal data, please contact us at:

data@businessarchetype.tech

This Privacy Policy aims to provide clarity and transparency about how we handle your personal data. Your trust is important to us, and we commit to ensuring the security and confidentiality of your information.